With everything taking place online, email has become a vital source of communication across the globe. And email addresses have become an integral part of all the work-related and personal communications.
Amidst all this, it is advisable to have different email accounts atleast for professional and personal communication purposes to establish clear lines of communication. Your business email should be used only for your professional relationships and work-related communications. So what is a business email?
A business email address is the one that you use for communicating with your colleagues, customers, business associates and partners. It will be known as a professional email address only if it includes the custom domain name that you have registered for your business. For example, yourname@yourbusinessname.com.
- Consistent form of communication
Professional business email is a reliable way to stay in close touch with your regular as well as potential customers who are interested in your products/services. They can even save your email for future reference, providing a consistent communication channel.
Above everything, a professional email builds trust. People trust a custom domain-based email address more than a generic email address.
- Helps to generate leads
Starting an email newsletter doesn’t mean that everyone who signs up for receiving your newsletter would be ready to make a purchase then and there. Instead, you should see these emails as lead generators that are helping you showcase the best features of your products and services.
While it is absolutely true that well-designed landing pages help in attracting new customers, a strategically designed email marketing campaign can do a great job in generating sales leads.
- Increases brand awareness
Traditionally, outdoor advertising activities like billboards were used to expand the awareness of products or services. While they are also being currently used by online marketers and do a great job in creating brand awareness, emails sent via professional email addresses are also a great way of enhancing your company’s visibility across all industries.
- Encourages helpful feedback
You cannot resolve an issue related to customer service or product unless you hear back from your customers. An effective way to encourage customers to share their feedback is to send out an email from your professional email address asking, “What could we do better?” or “How did they like it?”
- Saves considerable time
Automation has helped various businesses in automating and streamlining operations, saving a huge amount of time, and helping earn good profit margins. Email automation helps send out emails automatically at the same time every week.
When it comes to sending out email newsletters regularly, your customers will appreciate your hard work and dedication to committing to a schedule. Also, it will free up more of your time to focus on tasks that matter the most and interact with your clients.
- Develops stronger relations with your customers
Make your customers feel that doing business with you is a personalized experience. It will help you develop a lasting relationship with them. Every customer wants to feel valued, and when you send out a professionally written email that reflects personal touch, you can strengthen the bond that you have with your customers.
Conclusion
While there are many other effective email marketing strategies, a professional business email largely contributes to the success of these strategies. And you can easily say that from the benefits listed above.
Amidst all this, ensure that you have a website with maximum uptime as your visitors should be able to access your website when they click through a link to your website in the email. One of the key factors in ensuring maximum uptime is choosing the right hosting type. If the size of your business lies somewhere between small to medium, you can opt for the best Cloud Hosting available. It is a reasonably priced and scalable hosting option which works for most businesses.
Kim Hemphry is a passionate expert in the areas of Legal Matters, learning and education. She has been featured on over 50 leading Legal and education sites and is a modern thought leader in the field.