Search Engine Optimisation, often referred to in short as SEO, is one of the most powerful tools for literally any business that operates in the online space. Whether you’re a huge corporation, or you’re a small scale boutique operation, your business is going to massively benefit from talented SEO professionals working to increase your ranking in all major search engines. When you’ve made the wise decision to recruit a professional individual or marketing agency to nurture and implement your SEO strategy, the time comes to find the right one for you! Here are 8 questions that you need to ask when you’re looking to hire an agency for your business…
Who are your previous clients?
A well fleshed out portfolio of previous clients can be an incredibly clear indicator of whether an agency is going to be right for you and your business. If there isn’t an explicit list or at least selection of previous clients, you should feel comfortable enough to reach out to the professionals in question to get an idea of who they have worked with in the past. Just as you would check references and experience for prospective employees, you should for potential agency services. This is the first question to tackle.
What would you advise based on my current Search Engine ranking?
Maybe you’re only just entering the online space, if so, welcome! If, like the rest of us, you’ve been developing and running your digital platform for quite some time, your SEO is probably already going. Ask that potential agencies look into your current ranking position and web content to see what they think they can do for your business, and your business alone. Too many agencies generalise without having a good idea of your unique requirements, and these are best avoided.
What can you forecast for my brand in the near future?
SEO experts should be able to provide some direction as to how they see their clients going. SEO is not a one size fits all process and it certainly cannot be pulled off within a rigid time frame. Beware of any professionals who promise the world in a matter of weeks, or those who guarantee you the top spot on Google.
Do you work in a team of experts?
SEO isn’t a one man operation, unless you’re working with a freelance expert and you’re one of very few clients. Search for a team of SEO experts within an agency, this means that your brand will be benefiting from a whole scope of talents, keyword experts and copywriters.
Do you follow guidelines?
Google and other major search engines have rules, make sure your potential professional is versed on them and is strict about sticking to them.
How heavily do you focus on Google as opposed to Yahoo, Bing, etc.?
Google is undeniably the king of search engines, but it’s not the be all and end all of digital marketing. Make sure your prospective professional at least has an opinion on alternate search engine platforms.
Do you work on a local or global scale?
If you’re a small boutique business, you might want to look for an expert with talents on more of a domestic or state wide level, as opposed to someone who has the whole world in their sights.
How close are we going to work with each other?
You need a clear line of communication and an open, honest relationship with your potential agency. Scrutinise how potential professionals operate early on, this will give you a good indication of whether your relationship is going to work or not.
Ask these questions and you can be completely sure that you’re going to be working with the professional or SEO agency Sydney that is best suited to you.