Many people, when trying to market their property, take lovely photos and write amazing descriptions. But that is just one of the many ways to get the word out there about your rental property. Today technology has gotten better, and homebuyers know they deserve better.
Here are the three best ways to advertise your rental property.
Know the Right People to Target
Before you do anything, you want to know who will be the best candidates to buy your property. In marketing, you need to know who to target. This process can be best described as detecting your buyer persona.
In this case, you want to focus more on the renter persona. To do this, you want to define the needs and wants of your renters. For instance, if you have a stylish property located downtown, you need to target a young bachelor.
You might also target someone with a small family but who doesn’t have a stable flow of income. But if you have a single-family and are located in a calm neighborhood, you need to target people older than 30 years.
But if the property is located near a learning institution, then your marketing efforts should be focused on students. Unless you know who to target, your marketing techniques will always hit a dead end.
If you know the individuals who will be interested in your property, you will gain a competitive edge. For instance, you will know the best online and offline channels you can use to get potential renters. So, take your time and research well.
Take Quality Rental Photos
Did you know that Facebook bought Instagram for a billion dollars? Many people thought it was a steal, but come to think of it. Pictures are worth a million words. Therefore, to market your rental property effectively, you must not skimp on the quality of photos.
Photos are easy to view, and potential tenants will get the details without asking too many questions. But that won’t be the case if your photos are of low quality. So, learn how to take better photos of your property and use them in your marketing.
Today, people don’t have the time to go through lengthy product descriptions. Thus, they will rely on the photos for the details. Your customers will look for the price, location, and detailed pictures.
When taking photos of the rental property, you need to pay close attention to lighting and framing. These are some of the things that will make your property stand out from the crowd. Once you have taken the photos, ask someone to edit them for you. Be sure to give them an irresistible touch.
Be careful not to exaggerate things too much. Your tenants will come to view the property, so be realistic.
If you have not started to advertise rental property online, you are missing out on a huge market. Today, everyone believes that the internet has everything they need. Thus, if your property is not online, there is no way they are going to see it.
We don’t want to discourage you from using offline platforms to market the rental property. However, the internet will give you higher chances of making quick sales.
The good thing is that there is a wide range of online platforms that you can use to market your property. Since they have different features, it is important to use as many of them as possible.
Before you start using guesswork, take your time and pick the best platform for your needs. For instance, if you have vacation rentals, you might want to use websites like VRBO or Airbnb. But if you have a commercial property like an office, Loopnet would be the best place to list them.
Remember, you don’t want to make mistakes that would stop your property from selling. Once you have picked a site, give your property a good description. Mention everything potential clients would be happy to know about your property.
Many rental properties feel they don’t have many options when it comes to marketing their products. But as you can see, the tips shared above offer you a great starting point. It is all about knowing your target market, taking great photos, and using the right platform to market your property. If you have any questions, leave a comment below.
Ellen Hollington is a freelance writer who offers to ghostwrite, copywriting, and blogging services. She works closely with B2C and B2B businesses providing digital marketing content that gains social media attention and increases their search engine visibility.